HERITAGE BRANDING
Legacy and cultural context are powerful influencers of every brand's journey, as well as its iconography. Illum has been deeply involved with Legacy Brands in India. These are the masters of precious heritage traditions, whether in jewellery or textiles; re-interpreting the ancient artforms to address a contemporary audience. By enriching them with an iconic 'India-Modern' style and distinctive strategy, these brands have found a niche, globally-relevant and progressive design voice.
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