Absolute Janavi Joss iwannagohome
Play Clan Global Health Work Force Alliance Elecrama Zephyr
Hans Hotel Salcon Valaya Fnp Mumbai Se
MBD Neoplois Hausmann Radisson
Absolute Restaurants Anamika Aprilmay A2B
Designwallas Elevate Valaya Fnp iwannagohome
Kimaya Manish Arora MBD Neopolis Play Clan
Rajeev Agarwal Raro Tarun Khiwal Valaya
Cinderella's cross-over to the dark side was conceived in-house. Inspired by Quentin Tarantino, we scratched our souls for violent tendencies and a splintered sanity. The children's fairytale was reinvented as a noir thriller with photographer Tarun Khiwal, stylist Gautam Kalra and our creative clones who rewrote the story and illustrated the darker side of the beauty, calling her Sin-O-Rella. Riding a Kawasaki Vulcan and sporting Christian Dior, she changed from a virtuous victim to a hard-boiled assassin with attitude. The photo shoots and illustrations were combined to present a mould-breaking fashion feature in ELLE magazine. (December 2008 issue).


we are illum design project, a branding and design practice based in new delhi, india. we use design as strategy to provide a clear differentiator to brands. we collaborate with our clients to create unique brand experiences, expressed through a distinct brand language that transcends all media. our customers consists of leading names in fashion, lifestyle, luxury hotels, retail, educational institutions, realty, technology, public and not-for-profit organizations

illum design project pvt. ltd.,
gf, 23 siri fort road, new delhi-49, india
telefax +91 11 46503000