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JJ Valaya and Ferns ‘n Petals, one of the pioneers in the organised floral business, came together to create India’s first couture flower boutique.
The identity for Fleur is based on the idea of ‘a universe within a flower’. The photography closely observes a single flower; its translucent petals, softness, mixing shades and mysterious folds. The brand language is highly pure. The brand has established itself in the most premium segment with its distinct identity.
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