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The MBD Group wished to share their vision of building a large mall + hotel + multiplex over the next five years, with prospective partners.
The identity of the project brought forward its vast expanse and multi-usability by presenting it as ‘a new city, where the experience never ends.’ The brand language was highly futuristic and fashionable. In an overcrowded realty market teeming with multiple operators, MBD Neopolis emerged as the new destination for a complete entertainment and retail experience, drawing up an impressive tenant list consisting of some of the top global brands, in a remarkably short span.
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