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After a decade of exporting cashmere products and clutches to the most prestigious design houses over the world, Janavi wished be introduced as a premium label for retail in India. As a solution, Illum developed a sublime brand language, centered on the cosmic process of creation.
The magic of cashmere from windy Himalayan slopes was merged with the spirit of international fashion, to project Janavi as a combination of tradition and luxury. The radiance and aura of the brand was built by using the symbol of the sun, itself a combination of elements that represent harmony, energy and creativity.
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