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Gill Capital required compelling communication to introduce a store in Singapore that offered a rich mix of brands and products in home accessories.
Illum built a natural brand concept for the store, recognizing home as a place that reflects a person’s aspirations and personality. In an urban and effortless tone, an abstract appeal was built with iwannagift a dream, iwannaroom with a view, iwannafight for my side of the bed. The store appeared as the tangible fulfillment of the promise to the customer, with helpful staff whose uniforms said iwannahelp you!
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