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Indo Asian is a leading manufacturer and retailer of electrical products in India. Having been in the OEM business for European brands for over thirty years, Indo Asian wished to enter global markets independently. The challenge was to rise above the perceived value of third world expertise in established markets. Hence a new sub brand called Hausmann was introduced. With a very modern range, on par quality and a regional-neutral contemporary brand language, Hausmann quickly captured the imagination of the target market. It is now present in 58 countries and makes the forms the bulk of Indo Asian’s international business sales.
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