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The forum was held to draw attention to the lack of health-workers worldwide. Illum created an identity that added to the reformatory spirit of the forum. With symbology that represented co-operation and moving forwards together, the identity sent a message for urgent action. The logo was constant, yet customized for each of the six sessions at the forum. With bright colors, the communication was serious yet cheerful. The brand language was designed to deliver extensive information with clarity
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